How to Improve SEO for a Website?
Running a website is a daunting task. The success of the website depends on the SEO aspects you employ. Sustaining a long-lasting user relationship is determined by the relevance of your content. It is no, more about keyword optimization.
Google recognizes you if you look into other aspects such as the relevance of the content to rank you better. Thus, do not focus on the keywords alone. SEO rates your post depending on the duration user spend on your site, bounce rates and the number of pages viewed.
Therefore, your content must be enticing to keep the users satisfied and thus increase traffic for your site.
Tips to improve SEO for a website
Choose Your Niche Wisely
It is important to choose the niche you want to colonize carefully. Look for something you passionately love doing, and you are sure you will succeed in the venture.
However, you should not colonize more than two niches. Exploit the less inhabited area yet marketable.
What you love doing online- movies, games, shopping… whatever you can build your very own online business based on your passion.
Do your research to know what the niche entails to acquaint yourself with the relevant information about your specialization. Take enough time to write and post fresh and knowledgeable content on about the niche. Writing about too many things reduces your ranking in search engines.
Choose a Keyword Rich Domain
User short and easier to remember keyword domain. When you have a shorter keyword, it makes branding your products and services easier. Branding creates a long-lived memory in your audience mind.
By this, your site will generate more leads that are converting. You should consider using subdomain and sub-directory. The two are essential aspects of the SEO setting.
Use sub-domain if you are venturing into a new area on your blog. Sub-directory enhances higher ranks on Google for your site. Thus, consider incorporating the two.
Host Your Blog
Many online platforms offer free hosting services to the bloggers. Free hosting may limit you ranking on search engines. However, when you host your site, ensure that you use a good host for speed and easier navigation. Hosting your blog comes along with exceptionally higher ranks on Google.
Choose the best content management systems such as Drupal, Joomla, and WordPress. The CMCs have incomparable plugins and safety for your content is guaranteed. The system keeps on upgrading the source code bases to maintain a high ranking in SEO.
Use Sites Acknowledged by Google
WWW is not the best site to use. Even so, it does not affect your search engine ranking. However, it is crucial that you use secure browsing sites such as HTTPs.
For you to be a candidate to use HTTPs, you should consider securing an SSL certificate. The site is legitimate and serves to facilitate easier and fast loading of your website.
Use Premium Themes for Your Website
Most bloggers do not succeed in improving their website and having it rank better in search engines. The reason is they do not use SEO coded theme. SEO coded theme enables you to manage your website, and they are user-friendly.
Therefore, consider securing ample amount to obtain a premium theme for your site. Premium themes catch the attention of the audience, and they get frequent updates to keep your site looking well organize and likable.
The themes warrant an outstanding SEO potential. Thus, make it a long-term investment.
Check How your Website Get Indexed by Google
Keeping track of your SEO rankings at Google is possible. All you need to do on Google site is type your domain name. You will be able to see the pages that Google has Indexed and the pages that had many readers.
You can also check the domain of your competitor for comparison. Type the competitor’s domain name and search on Google.
Keyword Research and Competitor Research
Google AdWords helps you create a relevant keyword. Use Google keyword planner to determine the population interested with content related to the keyword you have chosen.
By this, it will be easier to develop a content-rich keyword that gives relevance to the user searches. Take your time to review on the strategies your competitors are using to increase traffic for their site.
Some features enable you to outsource and see how your competitors are fairing on. Visit their sites and grasp a couple of the tactics they are using.
Incorporate the tactics to maintain a high converting lead for your site. Make sure your poking is secret whatsoever.
Short Tail Versus Long Tail Keywords
Short tail keywords are considered too general and rather competitive. Thus, consider using long tail keywords to get rank on Google. Have a pillar keyword for your domain and sub keywords that run through for subtitles.
The subtitle keywords should connect to the pillar keyword. For higher keyword ranking, you can utilize the secondary navigation menu in your theme. Your visibility on search engines gets increased by this.
Use Meta description
Metadata serve to describe the content found on the page. Either a picture of a product or an article.
Even though Google cannot crawl images, it is advisable that you add images on your website. However, you should no flood your site with images.
Incorporate your pillar keyword in the image name and Alt Tag in the post. This will make it easier for the users to relate what the image is when it gets hard to load.
Meta tags affect your click-through rates. Which consecutively affects your ranking in search engines. Hence, your metadata should be effective and corresponding to your post.
Once your content gives meaningful correspondence to the user searches, your site generates more traffic that is converting.
Keep your post titles catchy and short. Concentration is vital. Hence too many words on a post divert the attention of the reader.
However, if the content is useful to the user, make it enticing for the reader to return and refer other readers.
Be Natural and link your content
Your post should not lose the natural feel when read. Be yourself and post original content. The content you post should link to other posts that you have written. Also, it is advisable that you link your posts to other posts that connect to your page.
By this, you prove your authenticity to get a higher rank on Google. Google utilizes the links to rank your site.
Thus, ensure that you do not purchase backlinks for your website. Link appropriate affiliate links but do not include too many as it may hinder your SEO ranking.
Sometimes it gets discouraging having no followers or likes on your post. However, every business has its challenges. For you to get a higher rank on Google, you must exhibit some level of patience.
Create fresh content and post consistently to improve the SEO for your website. Websites that are frequently posted rank high on Google.
Thus, do not give up since even the world largest website started with the least audience. Wait for your audience to amass and start converting.